Will the next billion internet users rely on voice?
Voice assistants like Amazon's Echo and Google Home Assistant are becoming a massive trend worldwide, so much so that Accenture predicts digital voice-assistant device ownership will reach one third of...
View ArticleKantar launches first advanced analytics lab in Asia with the help of...
Kantar has launched its first research and development lab in Asia that will focus on advanced analytics.The lab, named ‘Kantar Brand Growth Lab’, is part of the WPP-owned agency’s three-year...
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TV Ad Spend Weekly: Walmart gets in on the digital supermarket sweepstakes
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleUK advertising spend on track to top £20bn by 2019
UK advertising spend is projected to top £20bn for the first time in 2019, according to the latest forecast from GroupM, which would make the country the fastest growing mature market in the world.The...
View ArticleEbiquity claims marketers can generate $45bn in profit through better media...
A study published today (June 20) asserts that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year.Ebiquity came to the conclusion after...
View ArticleWebinar reveals latest agency trends from The Wow Company’s 2018 BenchPress...
What are the common traits of top performing agencies? Why are some agencies experiencing faster growth this year than at any time in the last five years? What should agency owners be focusing on right...
View ArticleMicrosoft AI brought in to turnaround M&S retail fortunes
Microsoft and Marks and Spencer have partnered to transform the retailer's customer experience as its revenue undergoes a period of contraction.The strategic partnership will look to power up the...
View ArticleTesco scraps brand guarantee promise: 'It's far less relevant for...
Tesco is moving away from its unique marketplace differentiator – its brand guarantee that claims to sell brands cheaper than rivals Asda, Morrisons or Sainsbury's.Back in 2015, the retailer launched...
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TV Ad Spend Weekly: Verizon kicks in a World Cup media push
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleCriteo unveils €20m AI research center to further machine learning in adtech
France-based adtech outfit Criteo has announced the launch of a €20m three-year project to further research in the field of artificial intelligence (AI) that will see it work with clients and partners...
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